ASUS is leaning the launch of its ROG generation 2 video game smartphone to the Chinese market.
The technology corporation ASUSTek Computer, Inc, popularly known as ASUS, is currently focusing on the market for premium smartphones for video games. The launch of the ROG phone, his first smart phone for video games, made it clear that this was quite costly. The cost of the most efficient Asus ROG phone was about $ 900, while the most expensive model, which included up to 512 GB of storage, had a price of about $ 1,100; this in the United States market.
ASUS ROG Phone GAMING Review
Asus 2nd generation ROG gaming smartphone will launch in Q3
Currently, ASUS is focused on the launch of the second generation of the ROG phone, possibly by the end of this year. However, it seems that his experience with the ROG phone from his first generation gave him some experience, since he has decided to guide the launch of the second generation of the ROG phone in the Chinese market.
According to Digitimes reports, ASUS plans to launch the second generation ROG phone during the third quarter of this 2019, that is around the month of September. In addition, it was also reported that the technology corporation will join efforts with Tencent for the announcement in China.
As described by ASUS, the strategy that is implemented, both in regard to the current product in which you are working that are the models of your phone ROG, and the markets to which it is oriented, is because it seeks the reduction of the losses in your business. Likewise, within its current strategy is the association with Tencent, given that if this is achieved, it would increase the opportunity for ASUS to revitalize, even though the current market for smart phones for video games is still small, given that they do not generate such significant profits.
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