Nintendo is not in E3 and an executive talks about it - Ultimate Guide

A senior executive explained in an interview how is the relationship between the Japanese company Nintendo and the well-known conference E3 where he lets us see if there will be future or not together. Nintendo and the E3 Reggie Fils-Aime, the chief executive of the North American division of Nintendo, has stated with respect to the reason that the company he represents has not been in E3 conferences for some years now. And he said about it:






"Our mentality is to constantly innovate in what we do and how we send our messages in E3, we have innovated in the way we use our cabin space to create a small Hyrule or a small environment of Super Mario Odyssey, for example" . "We also innovate in how we send our message, either through high-level productions or with Nintendo Direct type communications in which we are focused today"




When asked about future nintendo entries in E3 Fils-Aime he said: "E3, and its five days of fair, is the opportunity for the whole world to discover what's new for videogames as entertainment, and during that time, we generated more loyalty than at CES, Comic-Con or Any other event People tune in to find out what's new, and to have the first playable experiences from our industry, which is why E3 is so important to Nintendo."