Xbox Studio Releases Hype Video for game development - Ultimate Guide

About the Hype Video released by The Initiative: the new "Xbox studio" for game development.

In the development of the past Electronic Entertainment Expo 2018, better known as (E3 2018), held in Los Angeles, Microsoft announced (among other things) the launch of a new studio of its own video game development, that is to say an "Xbox studio" which was going to be conformed by a series of "veterans" of the industry which I was going to be capturing. This study is called "The Initiative", which is located in the city of Santa Monica, Los Angeles and whose mission is the development of innovative games experiences "very ambitious" to "win the worship of the public." Although the company belongs to Microsoft, it ensures that it operates independently.

The video starts showing the beautiful landscape of Santa Monica.

Afterwards, he concentrates fully on the company, giving details about his visions and objectives. First, recruiter Annie Lohr opens by describing the company's anniversary as "abhorrent", while thereafter the leader of the new studio The Initiative, Darrell Gallagher (of Square Enix and Activision), mentions that the location of the company bet on the attraction of talent belonging to other industries nearby, such as "television, entertainment and music."

Among the remaining members that are shown in the video, they assure that this project is a unique opportunity, since it will allow to gather carefully a group of people interested in "pushing the limits" and with this achieve to make unique games, since with all that talent and together the "collective experience" that will be obtained, will be able to create very "spectacular and unique things like no other", because they seek to challenge the conventional. In addition, they also considered that staying as a "small" company is what will mainly give them "strength" (if this means that they do not plan to expand, it remains to be seen how everything develops in the future)....

Another thing that is made clear in the video, indirectly, are already occupied by certain "veterans", as they are:

• Brian Westergaard (from God of War and Rise of The Tomb Rider) as production manager

• Drew Murray (from Sunset Overdrive and Resistance 3) as lead designer.

• William Archbell (Riot Games and 343 Industries) as the technical director.

• Blake Fischer (from Xbox) as the director of world and narrative.

• Daniel Neuburger, (of Rise of the Tomb Rider) as game director.

Among other hiring that are considered as outstanding, although they were not shown in the video, they are the writer and designer Red Dead Redemption 1Christian Cantamessa , as well as  Rockstar Games Tom Shepherd.

On the other hand, on the official website belonging to The Initiative Studio, you can see the remaining vacancies, corresponding to disciplines of Art, Design, Engineering, Production and Operations taking into account this, The Initiative project is still a stage very early in its development.

Based on everything mentioned and shown both on the official website and the hype video of the new "Xbox studio" as The Initiative is, we can consider that it still has a long way to go, and although many clear points were left (like its objectives , mission and vision), there were still others in ambiguity (like their expansion plans); we can only wait to see if the development of this fascinating project will be successful for Microsoft.