Some of the commercial brands have wanted to reach the consumer through video games. - Ultimate Guide

Video games began selling millions of units in the late 80s, brands and advertisers discovered, a world to exploit. We can say that from that moment some games began to show publicity. The tobacco company Marlboro receives a surprise when discovering that SEGA used its image in games of races like Hang On or Super Monaco GP, obtaining an increase of popularity of the videojuegos, with this increase of populatidad SEGA began to dabble in advertising means. Video games have served as support for different companies to show their logo or their products, where the characters wear shirts, or some bright street sign in a game, this created for promotional purposes, such as McDonald's Global Gladiators, a title of Virgin and SEGA with an environmental background, sponsored by the famous fast food chain and that, interestingly, was chosen as Game of the Year in 1992.





We do not continue to use sports titles, or titles like Pepsiman that are, in essence, advertising in themselves, we review some of the titles that have included advertising in their levels, and the worst work they have done to disguise it.