The Role of iGaming Aggregators in the Gambling Industry

iGaming aggregators are big contributors to the current blooming state of the gambling industry. They have made it possible for casino operators to provide thousands of slots and casino games from different software providers without too much hustle. This industry has flourished because of the enormous support from software developers. They work tirelessly to create unique and outstanding games that can appeal to all kinds of gamblers. However, this creates a headache for casino operators who have to choose the best providers to work with since it is impossible to have them all.
Online casinos usually try to perfect every edge to remain competitive. They offer a variety of games, provide 24/7 customer support in different languages, a range of payment options, and so much more. The best go the extra mile by giving mind-blowing bonuses and promos like the Vulkan Vegas 50 free spins that have favorable terms and conditions. They put all this together through the combined efforts of different shareholders. Where do the iGaming aggregators come in?
These are typically middlemen, who form a link between the casino operators and the software providers. The choice of software providers to engage to guarantee a high-quality experience for players is an uphill task for most operators. It requires a lot of time, but it is not the only challenge you will face when starting up a casino. Aggregators offer great assistance in reaching and integrating casino games with little effort.

Key Functions of iGaming Aggregators

iGaming aggregators play a vital role in five critical areas that together result in the incorporation of games into a casino. The main reason they are so important is that all these steps can only be performed once resulting in the availability of games in a casino. Without them, the operators would have to carry out all these steps on all the potential software providers. Below are the five main steps:

• Search,
• Cooperation,
• Aggregation,
• Integration,
• Support.

Let us take a detailed look at each of these roles to find out how much hassle iGaming takes away from casino operators:

1. Search

The aggregators usually find the best software developers with the best games on your behalf. Currently, there are over 400 content suppliers in the gaming industry, producing a range of slots and casino games. Casinos must choose a good blend of them to result in a fantastic collection for their clients. The aggregators also find payment systems and other processes for the operators. Hence, they can scrutinize the suppliers and find the best solutions for them.

2. Cooperation

The partnership between casino operators and their content suppliers is complex. It requires lengthy discussions to ensure that the best terms are agreed upon by both parties. The middlemen perform the negotiations and signing of contracts with great emphasis on revenue sharing, licensing, seamless provision of content, and so much more. A good aggregator will always ensure that you get the best deal.

3. Aggregation

The integration is, perhaps, the most technical bit for casino operators. It is greatly simplified by aggregation, which is the fundamental mandate of iGaming aggregators. They usually consolidate a range of content from diverse software providers and pool them into one technical module called the Application Programming Interface (API). This can then be easily integrated by the casino operators.

4. Integration

After aggregation, integration becomes so easy because they can use a single API to bring diverse solutions from different suppliers. Without them, each supplier would have a different API, making it complex to onboard products.

5. Support

The aggregators offer after-sale services like maintenance, improvements, troubleshooting, and other forms of assistance that may be required. They also negotiate for bonuses and promos from content suppliers for marketing purposes. These are the critical headaches that will be taken away if you engage reliable gaming aggregators. Some of the best include Alea, PariPlay, REEVO, EGT Digital, ESA Gaming, and others. To find the best one for you, ensure you define your specifications, check the existing aggregators, negotiate pricing structure and revenue sharing, and start working upon signing the requisite contracts.

Pros of iGaming Aggregators

There are convincing reasons why you should opt for aggregators instead of doing things on your own. They include:

• Seamless integration – courtesy of the single Application Programming Interface.
• Fantastic variety of games – game aggregators give access to a wide range of high-quality products by helping to find the best suppliers and engaging them all at once.
• Saves time – they perform critical functions that would otherwise take a lot of time and effort.
• Support – game aggregators offer technical support and assistance for their operators 
• Better terms – due to the nature of their business, game aggregators can negotiate for better conditions, which they extend to their customers. They also offer fancy bonuses and promos that operators can use to woo their clients.

In summary, iGaming aggregators create a link between multiple software providers and casino operators. They ease the processes of searching, cooperation, and integration between the two and top it all up with after-sale services, bonuses, and promos. They save time and offer convenience that is irresistible for both new and existing operators.

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