How the FIFA Franchise Made Betting More Popular - Ultimate Guide
There is no doubt that the FIFA franchise has been one of the most successful in gaming over the last 30 years or so. The popularity of soccer is a major reason for that, of course. Millions of the sport’s fans also really enjoy gaming. A combination of the two should be a best seller.
But with the changes in the gambling laws in the US and the increase in the use of betting mobile apps, this love of the FIFA game has also seemed to make sports betting popular. This has happened for a number of reasons but there does seem to be a distinct connection between more people playing FIFA and more people betting on sports.
E-sports betting had already started to become big business before the COVID pandemic forced millions around the world to stay at home. An absence of professional sports led to many reaching for their Xbox – and games like FIFA became a way to socialize, albeit virtually.
But, with no sports to bet on, online sportsbooks made a big move into e-sports. These events were much easier to organize remotely and – more importantly for these firms – there was the chance to offer betting markets in the same way that football, basketball and baseball would usually be serviced.
Although titles such as League of Legends and CS:GO continue to be the most popular when it comes to e-sports events, FIFA also enjoyed an increased fan base. It also acted as an introductory game for millions of sports fans that also liked a bet and had nothing to spend their money on. Using a betting app to watch live soccer was also now available.
It is that attraction that has fuelled the increase of e-sports betting. The popularity of FIFA is a win-win situation for the sportsbooks and their customers. As well as traditional sports bettors turning to a new and exciting market, suddenly there was a whole new demographic that was interested in gambling.
Gamers may have not felt connected to the sports betting world on the whole. But now there were e-sports that they could relate to – and use their knowledge of when it came to betting. Loving the FIFA game does not necessarily mean that you have always loved soccer, so there was another way that sports betting increased in the gamer community.
The FIFA franchise has always been targeted at a soccer-knowledgeable crowd. But there are plenty of gamers with no interest in the sport outside what they see as just another game to play. What works for the betting companies is that these new players are now gaining valuable knowledge of the sport themselves.
With so much statistical information in the FIFA game, these gamers may sometimes know more detail than soccer fans that have followed the sport for years. That information can then be used to inform betting – and the gamers have already been introduced to online betting through e-sports. Being able to access a sportsbook on a betting app is so easy and natural for a gamer that the connection only grows stronger.
It does seem as though the FIFA franchise has introduced not only soccer to new audiences, but betting as well. The growth in e-sports betting has been remarkable and some experts have even suggested that it could become more popular than online casinos in the coming years.
But with EA Sports ending its licensing agreement with FIFA (the soccer association, not the game) it will be interesting to see whether there is the same kind of connection. FIFA will have its own game and EA Sports will have a soccer game that is not allowed to use many of the recognizable teams and players. Whether this makes a difference to the amount of money wagered by gamers is unclear.
E-sports betting is obviously here to stay and there will always be soccer games produced, as this is an evergreen market. The FIFA franchise may have brought two seemingly disparate worlds together but it will be another title that continues the relationship.
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But with the changes in the gambling laws in the US and the increase in the use of betting mobile apps, this love of the FIFA game has also seemed to make sports betting popular. This has happened for a number of reasons but there does seem to be a distinct connection between more people playing FIFA and more people betting on sports.
The Rise of E-Sports Betting
E-sports betting had already started to become big business before the COVID pandemic forced millions around the world to stay at home. An absence of professional sports led to many reaching for their Xbox – and games like FIFA became a way to socialize, albeit virtually.
But, with no sports to bet on, online sportsbooks made a big move into e-sports. These events were much easier to organize remotely and – more importantly for these firms – there was the chance to offer betting markets in the same way that football, basketball and baseball would usually be serviced.
Although titles such as League of Legends and CS:GO continue to be the most popular when it comes to e-sports events, FIFA also enjoyed an increased fan base. It also acted as an introductory game for millions of sports fans that also liked a bet and had nothing to spend their money on. Using a betting app to watch live soccer was also now available.
FIFA: Bridging the Divide
It is that attraction that has fuelled the increase of e-sports betting. The popularity of FIFA is a win-win situation for the sportsbooks and their customers. As well as traditional sports bettors turning to a new and exciting market, suddenly there was a whole new demographic that was interested in gambling.
Gamers may have not felt connected to the sports betting world on the whole. But now there were e-sports that they could relate to – and use their knowledge of when it came to betting. Loving the FIFA game does not necessarily mean that you have always loved soccer, so there was another way that sports betting increased in the gamer community.
FIFA Knowledge
The FIFA franchise has always been targeted at a soccer-knowledgeable crowd. But there are plenty of gamers with no interest in the sport outside what they see as just another game to play. What works for the betting companies is that these new players are now gaining valuable knowledge of the sport themselves.
With so much statistical information in the FIFA game, these gamers may sometimes know more detail than soccer fans that have followed the sport for years. That information can then be used to inform betting – and the gamers have already been introduced to online betting through e-sports. Being able to access a sportsbook on a betting app is so easy and natural for a gamer that the connection only grows stronger.
The Future of EA Sports, FIFA and Betting
It does seem as though the FIFA franchise has introduced not only soccer to new audiences, but betting as well. The growth in e-sports betting has been remarkable and some experts have even suggested that it could become more popular than online casinos in the coming years.
But with EA Sports ending its licensing agreement with FIFA (the soccer association, not the game) it will be interesting to see whether there is the same kind of connection. FIFA will have its own game and EA Sports will have a soccer game that is not allowed to use many of the recognizable teams and players. Whether this makes a difference to the amount of money wagered by gamers is unclear.
E-sports betting is obviously here to stay and there will always be soccer games produced, as this is an evergreen market. The FIFA franchise may have brought two seemingly disparate worlds together but it will be another title that continues the relationship.
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